The most important thing to understand about using a Compariter opportunity is that our purpose is to provide you with the first step into building that all important relationship with your prospect that will result in them becoming your client. As a professional service supplier you will already know that you can never turn a prospect into a client without first creating and building that relationship. Business relationships are based on human interaction and as a result they will vary a very great deal. With some prospects you may be able to create that relationship very quickly, in some cases almost immediately. Other prospects may take you a long time, it could be many months of careful relationship building before you get any success. In many cases, statistically most, you may not be able to build a relationship at all and you will not therefore be able to turn that prospect into a client. This is the reality of human interaction and building relationships.

Compariter cannot build the relationship for you. We provide information, the reason, the 'excuse' to enable you to begin to try and build a relationship with a prospect. We provide first stage qualified opportunities. By that we mean the prospect has expressed an interest in the services you sell. The level of interest from opportunity to opportunity will vary from urgent and intense to general and mild. We try to reflect the differences in our pricing and descriptions.

Before using one of our opportunities it is wise to read the advice presented below.

About the Compariter service

The principle behind the Compariter service is simple. We provide information outlining when companies are buying the services which you sell - allowing you to make the right approach to the right company at the right time.

You pick and only pay for those opportunities that you choose to pursue.

The aim of Compariter is to provide accurate, first stage qualified new business opportunities which are as accurately matched as possible to our clients at the lowest possible cost. The business opportunities we aim to provide are specifically to identify when prospect companies and other organisations are buying certain services or express an interest in buying those services. We go further and try to get as much information as we can get about what each prospect wants regarding the provision of those services. This extra information acts as a filter to define the sort of supplier that is best suited to approaching the prospect company.

Who should use the service

The service is currently aimed at creative agencies, Public Relations agencies, Event management agencies and training services. There is a lot of cross over in these areas and many specialised agencies who would not describe themselves in the above groups might still find opportunities appropriate for them. By specialised we mean such agencies as branding consultants, packaging design, direct marketing agencies and so on.

We have future plans to expand the provision of the Compariter Service into other areas. Review this website regularly or email telling us of your area of interest and we shall let you know when we are providing the Compariter service in your area of interest.

How we get our information

Prospects either contact us direct and make a request to find appropriate suppliers or, our researchers telephone them to explain what we do and discuss their needs. Information we accumulate is always checked and clarified. All of our information is obtained by actions that are active not passive.

We only get our information as a result of a direct contact or a telephone conversation with someone at the prospect company. We do not engage in passive research such as media study.

We seek to talk to the most senior individual we can. We are totally open about what we are doing and we give them the reasons for giving us information. If they give our researcher information it will be recorded in our database. In most cases a follow up phone call is made to confirm the details of the first phone call. A letter or an email will be sent from us to the prospect company telling them to expect approaches from our clients. The purpose of the letter is twofold. First it confirms our telephone conversations and gives the company an opportunity to stop us giving information to our clients, second it acts as a preparation so that clients approaches are expected and given due attention.

Our research team continually work on a database of major companies, government departments, and education organisations, all of which use the services in which we are interested.

Advice on how to approach companies

We get a huge amount of feedback from the prospect companies and we have some key advice for suppliers. Unless we say differently in the information we supply this is what your target prospects want from you...

1. Make your initial approach in WRITING.
   The target prospects are almost universally agreed that they dislike a sales telephone call. They find it intrusive and rarely timed right. They accept it from us because we are engaged in active research and not selling. Making your initial contact by telephone is an unnecessary risk and we strongly advise against it. Making an initial telephone call will usually get you immediately rejected. This rejection will be done in a variety of ways, from simply telling you to go away to telling you that they have no plans to buy your services at that time (even when they are in fact buying). Our regular clients who consistently succeed with our service never make their initial approach by telephone. Be professional. Write a letter and send it with some supporting information. It is acceptable to make a follow up telephone call after they have received and read your letter unless specifically stated otherwise.
2. Make your initial approach SPECIFIC.
   This is very, very important. It is essential that you understand and deliver this to your prospect in your initial approach. You need to show them what benefit they can expect from using you in particular. What is it that you can specifically offer to that particular prospect? The target prospects know that you can't make an approach that is specific to them unless you invest some time in researching them first. A non-specific approach is a sure sign of an approach with little effort behind it. Simply mailing a brochure which explains how wonderful your business is definitely qualifies as a non-specific approach. On the other hand sending them a letter describing your research on the three best ways of increasing sales in their industry certainly does. Remember, it's all about relationship building. You must focus on their specific needs and not your own. You must try to give them a good reason to begin to build a relationship with you.

Finally, unless we advise differently in the information we supply, remember that we have confirmed to the prospect preparing them for approaches from our supplier clients. If you wish, you can mention Compariter in your approach letter but you do not have to do so. As a general rule, provided it fits in with your marketing style we would advise you to do so.

Why companies do not get too many approaches

We never sell information to more clients than asked for by the prospect company. This puts the prospect companies in control of how many approaches from our clients they can expect.

Every time we identify an opportunity we always ask the company how many approaches from our clients they want. Our database is marked with that number and when it is reached we will stop selling the information.

New opportunities are added every working day. For this reason it makes good sense for you to review this web site regularly and make any purchases you want without delay.

Although we do sell out of some opportunities we usually have plenty that are not sold out and are still current and available.

Why the companies give us information

The main reason that the companies give us information is that we are not selling them anything and they buy into the benefits which we give them for doing so. The major reasons we give follows.

Companies have a natural desire to want to identify suppliers that are right for them. One of their biggest frustrations is that they are bombarded by sales approaches continuously, occuring mostly when they are not buying. The vast majority of sales approaches are inappropriate for them and are made at the wrong time - when they are not buying.

If the prospect company gives us information they solve both of these problems. The more detailed requirements that the prospect give us, acts as a filter so that they should only be approached by suppliers that are qualified in the way they want them to be. Furthermore the qualified suppliers should approach them at the time they want i.e. when they are buying.

There are lots of companies who have found exactly the right supplier as a result of an approach by one of our clients. They see our service as something of real value to them. We do not hassle or antagonise any prospect companies whatsoever. They are trusting of what we do because we make every effort to respect what they want.

How the Compariter service is so low in price

There are two main reasons.

First, efficiency. We operate a straightforward simple and very efficient system. We do not tailor the service to any particular client. The service is designed to enable clients to tailor the service for themselves - that is why we call it Compariter because our clients pick and only pay for the information on opportunities they choose.

The second reason is that the costs are in effect shared. Any supplier could do in-house exactly what we do - it would cost exactly the same, thousands of pounds each month that it costs us. Because we will sell the information to as many suppliers as the prospect company specifies, the cost is shared and therefore massively reduced to our clients, the services suppliers.

It must be understood that we will only sell the opportunity information the number of times which the prospect company specifies. If they only want three approaches we will only sell it three times - to the first three clients that considers themselves matched and so buy. In fact, companies limiting themselves to so few approaches are rare. Most seem to want about a half a dozen initial approaches. Obviously it does vary from company to company. If you ask to buy information which we have already sold to the limit we will decline to sell it. We will not bury the prospect companies in approaches they do not want.

The benefits of using the Compariter service

The Compariter Service provides information which points you in the right direction to win business which you might not know about otherwise. It provides you with the first step in building a relationship that will allow you to turn a prospect into a client. And it provides this information at a cost that is far lower than you could do it in-house.

There is no doubt that our most successful clients apply a long term budget to our service and use us relentlessly long term. We recommend that you keep visiting this site since new opportunities will appear on a daily basis. close

We get testimonials from everyone. Both the services suppliers - who are our customers, and the companies - who are your prospects and hopefully your customers.

Some of our testimonials are shown below ...

"Lime Creative find Compariter a useful resource to identify tenders that may not be indicated through our usual new business routes. The daily emails provide information on prospective clients who may be interested in hearing from agencies, or live tenders. This allows us to make a decision as to which leads are the right fit and just last week we won a Compariter tender, here's hoping for more to come...", Andrew Byrne, Creative Services Director
Lime Creative Ltd

"Compariter's information is accurate and thorough and somehow manages to get through to people you'd think would do all they could to avoid their call. What they find out is invaluable - and they're great at reading between the lines to find the nuggets their clients are looking for. We've certainly won business as a direct result of Compariter's information."
Anthony Barry, Commune

"We have been using compariter for some years now, I am pleased to say that the quality of information is first class and accurate, we are also pleased to say that it has led to several key opportunities and account reviews and most importantly several new business wins- highly reccomended."
John Graham FCSD ASTD BA(Hons), Managing Director, AD Creative Consultants

"We have been finding the quality of leads provided by Compariter have been very effective in generating genuine opportunities for us to engage with key decision makers on a range on on-brand projects. I find Compariter a valuable daily source of new business leads which are accurate and relevant to our business, and with a superb personal service to back this up."
David Hancock, New Business Director, Media Circus Group, London

"For the 2 years I have used Compariter, I have found it to be a useful business resource. We have pitched for, and won numerous pieces of business through Compariter and I would recommend them to people as a reliable and honest service."
Oliver Disney, Business Development Director, McCann Erickson, Birmingham

"We have used the Compariter service on many occasions and have found their resource very useful in topping up our existing client portfolio.
We have had some success through this service. One Company not only awarded us the contract for one brand, but subsequently resulted in many other projects within the group. We would highly recommend any agency to consider using this service in sourcing new business as we have!"
Will Hives, Director, Alt Design, Derby

"We have used Compariter over the past year to source opportunities for new business. We have found their information to be accurate and have won business which would not otherwise have landed on our desks! Compariter offers a unique introduction opportunity to bring businesses together by identifying needs."
Claire Cairns, Director
Bottle PR, Oxford

"In just 8 months Compariter has opened the door to over 20 decent new business opportunities that our other activities wouldn't have identified. We've already had success with 3 good wins and a number of others are on the touchline. Some leads are warmer than others but they are generally honestly priced. Compariter deserve their own line in any new business budget."
James Wright, Group Business Development Manager, Connectpoint, Manchester

"Thanks to Compariter's lead we now have a new TV advertising account and a new long-term contract with a major FMCG manufacturer."
infocus marketing communications, Milton Keynes

"I personally have spent tens of thousands of pounds on strategic new business agencies and market intelligence, however none of these expensive strategies has produced results anywhere near the Return On Investment I achieve using Compariter."
Simon Barbato, Managing Director, Communique 360

Subject: Proof that the system works.
"Just thought you might appreciate some feedback...
Back in April we bought a lead from you for a major insurance company who were looking for a sales presentation system. We followed up as per your recommendations and were invited to present at their offices. During this process, we received additional information from you, which was much appreciated. As with many large companies, it's been an extended process, but we were delighted to learn this week that we've won the project. More importantly, we've picked up a major new client. OK, we have a pretty unique proposition, but without people who want to buy it, we're dead in the water. So, thank you Compariter for a great opportunity. What happens to a lead after you've passed it on is down to us, and no one can expect to win every time. What I will say is that every lead we've received from you is real, and that there's a genuine opportunity on the other end of it. It's a great service and a first class investment; I wish you every success."
Jem Shaw, Managing Director, Toad Marketing Group

"We first used Compariter some years ago as part of a substantial mixed marketing method, today we ONLY use Compariter as a resource for new business. The quality and detail combined with the value gave us max bangs for our bucks; great people, who genuinely care. The fact we only use Compariter speaks for itself. Information is simply, clearly packaged for prospects who seem to actually want to hear from the approaching consultancy. Recommended"
John Graham FCSD, AD Creative Consultants

"As a small design consultancy sourcing leads is something which has proved very tricky...until one day we found Compariter. Since that day we have never looked back...a large project win with our first purchased lead and fingers crossed that's not the last!"
Will Hives, Director, Alt Design, Derby

"Compariter is a great resource for any new business department - a worthwhile and valuable resource I would encourage everyone to bookmark."
Oliver Disney, Business Development Manager
McCann Erickson

"Just writing to say thanks for finding our client the perfect PR company. We were set a challenge to find a PR company that had the right consumer healthcare credentials and the candidates that were presented through you made our job so much easier. In the end we were able to select two companies out of five presentations, and then together with our client, decide who would be most suitable going forward. Our client was very pleased with the find and now has the right team to launch a new range of male grooming products in the New Year. We will certainly be using your service again in the future, and now know why you're so successful!"
Richard Maennling, Managing Director, VGroup, Brighton      close